Immersive Technologies – Entrepreneurial Futures

Inspiring businesses to leverage immersive technologies through expert guidance and collaborative research

The Immersive Technologies strand of the Entrepreneurial Futures project offered dedicated support for enterprises in Cornwall and the Isles of Scilly to explore how immersive technologies – including augmented (AR), mixed (MR) and virtual reality (VR) and 360 Full Dome – could be used for innovation, audience engagement and problem solving across a wide range of contexts and industries.

Our support included:

Design Researcher in Residence (DRiR): a creative artist, designer or developer stationed part time within the partner organisation to co-create immersive solutions tailored to their needs. This collaboration, overseen by one of our expert academics, fosters research that integrates design methods for impactful outcomes.
Academic consultancy: access to specialist expertise from our academics to guide partners through challenges in adopting immersive technologies. Our academics offer advice and solutions to aid decision making for virtual, augmented or mixed reality applications.
Engagement events: opportunities for businesses in Cornwall and the Isles of Scilly to learn how immersive technologies are being used within different sectors and how to access support from the University to make their own ideas a reality.

The Entrepreneurial Futures project ended in March 2025.
To find out about other opportunities to collaborate with the ̽��Ƶ, please contact thebridge@plymouth.ac.uk.

Inspiring innovation

The project leaves a powerful legacy: forging lasting partnerships across the region and building a shared commitment to ongoing collaboration, development, and innovation in immersive technologies.

These connections continue to ignite new ideas, inspire cross-sector partnerships, and create opportunities that will drive the future success of Cornwall and the Isles of Scilly’s creative and tech industries.

Impossible Producing

Facilites

Immersive Vision Theatre

Facilitating a range of learning, entertainment and research activities

3D printer, digital fabrication laboratory

Digital Fabrication and Immersive Media Laboratories

Technologies in virtual and augmented reality, robotics, 3D scanning and printing, and motion capture

Jill Craigie Cinema

A high-spec space to exhibit film and moving image work, providing unique screenings for the University and wider community

Quorum: Cultural computation – enhancing audience engagement

Professor Mike Phillips shares insights as part of a previous REF impact case study, featuring previous interactive projects developed for the dome, as well as collaborations with the Tate Modern and in education using digital, data and AI.

Far South West Immersive

Far South West Immersive (FSWI) is a collective of universities, companies and organisations on a mission to make social good the focus of innovative research and development in immersive technologies.

Together, we will harness the region’s creativity, heritage and landscapes to tackle pressing real-world issues.

Find out more about .